Countdown - stores, hours, catalogue, sales, specials

About Countdown

The first Countdown supermarket opened in 1981 in Christchurch. Since then the chain has grown rapidly and now has shops in all cities - including of course Auckland, Hamilton, Wellington, and Christchurch—throughout New Zealand, with 180 in total.

Employing 18,000 people in total and selling products to over 3 million shoppers per week, Countdown focuses on choice, value, and convenience.

Countdown’s online and physical stores often have special offers and promotions, as publicized in its weekly mailer, flyer, and catalogue.

The product range at each Countdown supermarket includes much more than just grocery & liquor items and encompasses more than 20,000 items, including its own brand products. In addition, Countdown also provides insurance and credit card services in the form of the Onecard Visa.

For more details about Countdown and the products and services it provides, as well as tasty recipes and savings tips, check the Countdown website https://www.countdown.co.nz.

Why people like to shop at Briscoes

  • “Fresh or Free”: Countdown guarantees the quality of the fruit, vegetables, meat, seafood, delicatessen, and bakery products it sells with a refund-and-replace policy.
  • Responsibility: Countdown demonstrates its respect for the environment and people by adopting a responsible sourcing policy. Also, in addition to no longer supplying single-use plastic carry bags, Countdown is trialling a system to let customers use their own containers when buying meat, seafood, or deli items.
  • Value: Countdown has specials and deals very regularly, including meat specials and discounts for produce without a perfect appearance, which it advertises in its mailer, brochure, and on its online shopping website. Also, Customers can get discounts every day and receive petrol/diesel discounts by registering for a One Card.
  • Convenience: With its 180 shops covering almost every corner of New Zealand, coupled with its online shop, Countdown is very accessible and convenient. Online shopping at Countdown even comes with the option of picking up your purchases at your local shop ready to go at a time convenient for you. 

Locations and trading hours

Countdown has shops throughout the length and breadth of New Zealand, with varying trading hours, but you can find the shop nearest to you and check its trading hours here.